About United Lifestyle Group

United Lifestyle Group is a direct to consumer wholesaler and retailer, offering services from wine to telecommunications. Across the globe, we service over half a million customers, with offices across Australasia, North America and Europe.

How we connect, live and experience life is important to everyone. That’s why we create services that are centred on relationships, community and connectivity.

As a group we have continued to run a growth strategy, which along with the support of a great customer base, has lead to the continued success across the Lifestyle Group banner.

For over 10 years United Lifestyle Group has helped people connect. With new technologies and ideas evolving faster than ever before, we are proud to be on the forefront of helping our customer’s shape the way they live and work.


The greatest wine experience

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Established in 2004 United Cellars is a global wine merchant offering clients access to a wide range of iconic, boutique and great value wines from around the world. We have a direct line to our network of wineries and suppliers for allocations of limited release, rare and En Primeur wines allowing us to deliver competitively priced wines with excellent service. Our unique Cellar Angel service provides a personalised sommelier experience helping our clients make educated and informed decisions confidently when adding wines to collections.

United Cellars also host acclaimed wine events in many cities throughout the world. From private masterclasses by renowned Bordeaux winemakers to Grand ‘walkabout’ tastings showcasing the best on offer from traditional Appellations and emerging wine regions. Events are usually accompanied with a selection of regional matching canapés or food.

For our full range of services and more information on expert selections, unusual wines or current offers contact our Cellar Angels directly at our website. United Cellars is the unique personalised service you deserve.

Who we work with


More ways to connect

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United Networks is an Australian-owned telecommunications provider, specialising in B2B managed solutions across mobile, voice and data.

Managing your IT and telco can often be complex. There are so many options out there and an increasing need for hands-on support. As an independent provider, we focus on finding you the right solution that is integrated and customised to your needs with the ongoing support that scales to your operations.

After the successful launch of United Global SIM’s wholesale program, United Networks has now rolled out a wholesale solution. This enables businesses to expand their product suite by offering their own client base telecommunications services through United Networks.


Network Independent

We can provide your business with services from all major networks.

Customised Solutions

Tailored products that suit your specific business needs.

Competitive Pricing

Custom services to meet your budget and network service agreement

Account Management

Save more with ongoing account analysis, billing analysis and fleet management


Your essential travel companion

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United Global SIM is an international roaming SIM card provider. Travelling should be easy and painless and using your phone overseas should never be a hassle. That’s why we created a SIM that is prepaid, giving customers the best rates in over 190 countries with access to more than 600 networks.

Specialising in direct-to-consumer and wholesale managed-solutions, the Global SIM is a great ancillary revenue option. Currently, it can be found in major retailers, online and availaible in conjunction with travel related purchases by many insurance companies, airlines and travel agencies. Currently the SIM card is offered by many blue chip businesses across Asia-Pacific and North America.

Our partners


Uniting people and wine

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Great Australian wine should be accessible to those who share a passion to experience great local produce. Wine First tailors sales solutions for wine makers, building on the relationship of existing winery membership databases.

We focus on building brand resonance with your customers, creating long lasting relationships and fast results. Best of all, there is no risk. We work solely on commission, meaning that you only pay for sales made.

Founded in 2012, we’ve formed successful partnerships with some of the world’s finest wineries. By making sure we understand your brand and products, your members are ensured to receive a personalised service that feels as if it is coming straight from you. Our success is due to your fantastic product and our dedication to work with you, for you.


Customised Campaigns

With our combined experience, we’ll choose the right strategy for your winery

Risk-free Service

We charge you on a commission basis, your success is our success

Experienced Sales Agents

Our experienced and qualified agents work with you to ensure great sales results

Real Sales Traction

Increase trust and reputation with regular campaigns for repeat sales

Our Offices

Contact Us

Phone: +61 2 8915 5300

Australia: Level 2, 100 William Street, Woolloomooloo, Australia, 2011

Malaysia: Level 23, Plaza Sentral Jalan Stesen Sentral 5, Kuala Lumpur Sentral Kuala Lumpur, 50470

Canada: Suite 404 World Trade Centre, 999 Canada Place, Vancouver BC, V6C 3E2

New Zealand: Level 4, 130 Khyber Pass Road, Grafton, Auckland 1023

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